The lines of the logo are a little bit fuzzy. This is to make the entire image not too cold and strict. (maybe an idea for the fetish logo)
The initial idea was to try and do something with the 'h' and the image of a foot in a high heeled shoe. I tried but it didn't work. The tall 'hh' still refers to this idea though.
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normal size, greyized The greyized logo didn't work, it got too dark and even with lighting it up it's still a gloomy and flat image. That's why for only black/white print a different logo was made.
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small, grey design
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normal size, greyized
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normal size, greyized Always the question, how do you combine something sexy with the stereotypical dutch
objects, tulips, windmills, joints and cheese... oh, and heineken...
My first path was the neonsigns of the red-light-district. That would only reproduce so-so
though, and would definitely be worthless in just black.
This one is a lot simpler, There is and a common element in this design and the previous,
and quite a lot of difference.
The script font I chose to make it all a little sweeter. You don't want to be too dark
and scare away potential customers who do not associate sexy with black, latex, leather
&c. &c.
This logo could be used with soft-coloured site-backgrounds.
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normal size, grey design
small, grey designI don't think I'm going to take this one seriously.
A funny detail is that the upsidedown shoe/tulip is NOT a rotated copy of the other.
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normal size, grey design
small, grey designThe shoe/tulip
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normal size, grey design
small, grey design